New data shows up to 60% of users opt-out of push notifications (Guest Post)
Andrew: There’s a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due…andrewchen.co Re-print from https://andrewchen.co/why-people-are-turning-off-push/ — 2014 New data shows up to 60% of users opt-out of push notifications (Guest Post) [Andrew: There’s a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it’s also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed…